About

Nichole Barnes Marshall is building a new framework for inclusion
one beat at a time

A smiling woman with dark, wavy hair wearing a green top and colorful statement necklace and earrings.
Unity doesn't require uniformity
Four individuals seated on chairs with microphones, participating in a panel or discussion event, with a wooden wall background.

Nichole Barnes Marshall discovered the principles of belonging on a Chicago dance floor before she ever had corporate language for them. Growing up on the South Side, she found House music at eleven years old—and spent the next three decades translating what she learned in those underground spaces into strategies that transform how organizations think about culture, talent, and inclusion.

With over 25 years leading human capital and culture transformation across six industries, including Chief Diversity Officer roles at Pinterest, Bath & Body Works, and Aon, Nichole has built cultures that drive revenue growth, transform employee engagement, and outlast the leaders who resist change. She is the Founder and Chief Strategist of Marshall Matters, LLC, where she helps executives build organizations where people and business thrive together.

Nichole and her husband Kenny—a DJ—share a collection of over 20,000 vinyl records, a deep reverence for the artists who kept the beat alive, and an unshakeable belief that the most innovative ideas emerge when everyone in the room can dance to their own rhythm. They live outside Detroit with their three children and an adorable goldendoodle named Daisy.

LEADING FORTUNE 500’S

LEADING FORTUNE 500’S


TOWARD TRANSFORMATIVE INCLUSIVITY

TOWARD TRANSFORMATIVE INCLUSIVITY



Book cover titled "The Beat Must Go On" by Nichole Barnes Marshall, with a black background and colorful dotted patterns in green, purple, red, and blue.

The Beat must go on debuts in Winter 2026

From the dance floors of 1980s Chicago to the board rooms of some of the world’s most successful corporations, Nichole Barnes Marshall discovered that the same principles that made House music so revolutionary are exactly what our divided world needs right now.